Sales and
Marketing

With a host of digital channels to reach your would-be customer, allocating your communication budget to the right channels is key to seeing positive returns. Develop a relationship and drive sales by ensuring you are present from the very moment your potential customer begins their search.

Search Engine Optimisation
& Content Creation

As Google moves, so should you.

Considered the “word-of-mouth” marketing of the web, successfully implemented Search Engine Optimisation (SEO) can have long-lasting and profound affects on your brand’s visibility at a far more affordable price point than many of the other channels available to you.

Starting with the technical fundamentals, leading to continued on-site and off-site optimisation and a strong content plan, together with our network of specialists in search engine optimisation, copywriting, photography and video production we will ensure that your property features when your audience comes looking.

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B2B Lead Generation

Targeting your customer in a business to business environment requires a very different approach to the way you would reach a retail customer. Success in this domain is reliant on having a clear understanding of the channels, the tools and a proven strategy.

Whether it is sourcing suitable leads, employing the use of marketing automation technology or delivering targeted and relevant content to draw in your audience, we will connect you with the right specialist and technology partners and work with you to guide and refine the strategy to make your efforts count.

Paid Advertising

Which channels to use, what format ads to produce, which creatives will work best, what values to spend?

From social platforms to Google’s paid advertising environment, a well crafted digital strategy can work wonders to fill your sales pipeline or simply increase brand awareness and engagement levels with your audience.

Selecting the right platforms, the right bidding methods and keeping your goals and budgets in mind is where things often become a little trickier.

Working together with specialists in the fields, we will aim to optimise your spend and realise a handsome ROI.

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Social

The options for two-way communication grow day-to-day.

With the reality of the situation being whether to invest in communication bots and 24/7 customer support being the norm, where do you begin?

Through the plethora of social and CRM platforms available, along with many immediate real-time platforms on which brands and customers are beginning to engage, managing this communication in real-time is becoming a key differentiator.

Maintaining regular and high quality conversations with your audience will assist in ensuring your brand remains top of mind.

Get In Touch A

Contact

  Digital Advisory Africa
  @advisory_africa
  +27 83 631 8944
  [email protected]