Digital
Touchpoints

The platforms and interfaces that make up your businesses’ “digital face” are key in building a relationship with your customer. Test conceptual ideas, build strong touchpoints and continually enhance them through data based insights.

Rapid Prototyping

Design and build a light interactive proof-of-concept before committing to the often costly and time-consuming development of web interfaces, mobile applications and other fit for purpose touchpoints.

Prototyping allows you to design and build interactive versions of almost any conceivable digital interface that can be used internally to stress-test for logic against business procedures or tested with sample groups of your customers for usability and fit.

A favourite in the “startup” domain when looking to raise finance and attract investors, prototyping offers a low-cost solution when new ideas arise and there is is still a significant level of uncertainty.

See “Rapid Prototyping: Lowering the Barriers to Entry in Building Digital Platforms” for a more detailed view on the solution offered through rapid prototyping.

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Scoping, Design & Development

Building high quality digital touchpoints does not need to be a complicated exercise. The formula for doing this well requires a strong technical understanding of your business data, a clear understanding of your brand and messaging, the right choice of platform, a team skilled for the challenge, strong leadership and a well-crafted plan. From building out a technical scope all the way through to designing and developing the final product, let us guide you along this journey. With our extensive knowledge in large scale web and mobile development projects, as well as our network of specialist platform and industry partners, we are able to work with you to ensure a successfull end-result.

User Experience (UX) Enhancements

Ensure your platforms are frictionless and your customers will continue to return. User experience (UX) is a key determinant of the uptake of your digital touchpoints. Assessing your user interfaces (UI) through heuristic testing and the use of analytical data-points (e.g. heat-maps, cursor-tracking, etc.) will clearly show where improvements can be made to offer your customers an always improving experience. Coupled with intelligent design and smart development, a once poorly converting interface can be turned in to a shining light for your business.

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Get In Touch A

Contact

  Digital Advisory Africa
  @advisory_africa
  +27 83 631 8944
  [email protected]